truth

BRAND & SOCIAL MEDIA STRATEGIST

PROJECTS CONTRIBUTED TO 

+ General Brand & social media strategy
+ Youth culture reports & newsletters
+  Primary research - Mindswarms, focus groups & man on the street -  & Secondary research
+ 'Wage Gap' & 'Squadless' 
+ "It's A Trap"  
+ "Big Tobacco Be Like" 
+ "Finishers 2.0" 
+ Other: Vans, Kevin Lyons, Faust partnership, Left Swip Dat end of campaign and Effies paper 

SAMPLE PROJECTS


 SMOKER'S WAGE GAP

FACT: SMOKERS EARN 20% LESS CASH THAN NON-SMOKERS. 

SMOKING CREATES A WAGE GAP.

SQUADLESS

FACT: SMOKERS EARN 20% LESS CASH THAN NON-SMOKERS. 

LESS CASH = DOING LESS STUFF WITH YOUR SQUAD

IT'S A TRAP

WEEKEND SMOKING? SOCIAL SMOKING? BUMMING CIGARETTES?  IT'S A TRAP. 

FACT: HALF OF PEOPLE WHO TRY CIGARETTES IN COLLEGE STILL SMOKE 4 YEARS LATER. 

BIG TOBACCO BE LIKE

FACT: HALF OF PEOPLE WHO TRY CIGARETTES IN COLLEGE STILL SMOKE 4 YEARS LATER. 

SOCIAL SMOKING RESULTS IN BIG, BIG TOBACCO PROFIT. 

FINISHERS 2.0

WE ARE SO CLOSE TO BEING THE GENERATION TO END SMOKInG. 

DON'T LET OTHER COMBUSTIBLES GET IN THE WAY.