Marketing Strategist - Brand Digital & Social media.
WORKED AGENCY SIDE AT Deutsch & 72andSunny. Freelanced for various clients. Sold my first start up prior. Earned a Bachelors in Psychology and Masters in Business. Make & do projects serially.
SENIOR DIGITAL & SOCIAL MEDIA STRATEGIST FOR TACO BELL | 2017 - 2018
Taco Bell was the top performing restaurant brand on social media in 2017.
Digital & social media strategy (Taco Bell) - Developed & supported strategy for a range of initiatives from
- product campaigns (i.e., Belluminati campaign for value menu),
- cultural moments (i.e., National Taco Day), to the ideation & launch of
- new innovations (i.e., Test Kitchen x Open Table, Weddings, Taco Mode x Lyft in 2017 & more).
Annual Social Summit strategy (Taco Bell) - Led a Social Summit with Taco Bell clients across the marketing department team rethinking Taco Bell’s approach to social media and digital.
Great Machine Strategist (Var.) – Developed strategy & ran a client workshop for the first Great Machine project bringing creativity to artificial intelligence in the voice space.
Contributed to pitch & winning new business, + Nintendo work.
Organized & held monthly ‘Most inspiring work’ conversation with strategy department.
Built ‘Humans of Taco Bell’ booklet interviewing & Taco Bell fans photographs.
BRAND & SOCIAL MEDIA STRATEGIST FOR TARGET, CARL'S JR., & TRUTH | 2014 - 2017
72andSunny was #5 of Fast Company's Most Innovative Companies, Creativity Innovators of the Year & more.
Brand & social strategist - Developed brief & supported creatives for various projects from major broadcast tv, brand positioning efforts to social media campaigns.
Culture expert - Created audience culture reports for clients and for strategy teams.
CEO & FOUNDER | 2013 - 2014
YouFetch was a crowdsourced delivery service & mobile application.
Accelerator program - Participated in Blackstone Accelerator class
Exit Strategy - Exited the startup via a small sale/acquisition in 2014
FREELANCE STRATEGIST & CONSULTANT | 2014
Worked for multiple clients including:
Instabrand (MCN) – Creative strategy & content series ideation for clients
Wonderbag - ‘50 Most Genius Companies - TIME- Branding & social strategy consulting
Colin O’Brady - Social media strategy consulting (2018)
Mistress agency - General strategy.
Masters in Business - Innovation, Entrepreneurship & Management | 2013
1. The Best Overall Performance 2. Core Course and 3. the Business Plan Competition winner.
& Aberdeen Asset Management Consulting Case award.
B.A. in Psychology | 2008 - 2011
President of UNICEF at UCLA, Journalist and reporter for the Daily Bruin.
SAMPLE TECH, ART & SOCIAL PROJECTS:
In 2016, I embarked on a challenge to make & do a project - tech, art & experiments. Since, I never stopped.
Here are some sample projects:
I Can't Fucking Decide web app - A decision randomizer; was #2 on Product Hunt; 100K+ visitors
My own Personal Bot - A personal bot using Twilio API & Spreadsheet hack
I Don’t Have A Damn Pen - An anti-auto-save digital notepad with 10K visits.
Alex’s Bot* - A bot where people can text Q’s and my bot will reply (*no longer live)
Ironic chrome extension - An ironic chrome extension replacing controversial topics with Denial icon.
Sketches & Illustration - A mixed media culture reflection art series inspired by Czechoslovak 1960's film, illustrations & sketches.
Guides & Booklets -Various content pdf’s synced with LeadPages & ConvertKit.
Marketing strategy - Brand, social media, digital, product & creative strategy.
Culture - Culture research and deep dives son target audiences (i.e., Teen Culture)
Research - Culture, analytics and social listening tool. (i.e., Crimson Hexagon)
HOW I SPEND MY TIME
Coding classes. Writing. Journaling. Reading. The Moth. UCB. Quilt. SoFarSounds. Other online classes. Working on projects. Looking for good museum exhibits. Drinking too much coffee. Drawing. Kayaking. Horse-riding. Hiking. Visiting new places.
RANDOM THINGS I THINK ABOUT
THe 'Meta'. Eponyms. Micro-Biology. LIFE' IRL'. BOTS. BOTS. BOTS. Milestones per time. Habits. Creative technology. Situational factors. Degrees of separation. Missed connections. Luck. Human nature. Indecisiveness. Happiness. Success. Contagion. Hertzberg two factor theory. VR. 360. AUGMENTED REALITY. TRAVEL DESTINATIONS. ENVIRONMENT. Words like ‘if,’ and ‘just’. Internet slang. DEMOCRATIZATION. HUMAN RELATIONSHIPS. PSYCHOLOGY. HAPPINESS EQUATION. David & Goliath. Expressions and idioms. Close-ups. Synesthesia. Addiction. OUR SENSES. MICROCHIPS. Mental illness. SIMULATION THEORy. INFINITY AS VARIED OR REPETITIVE. Tip of the tongue effect. Willpower. Motivation. Loneliness. Modern art. Who I am & will be. Others.