French globetrotter living in LA. MARKETING STRATEGIST - Digital, social & BRAND. Currently working at Deutsch. Previously at 72AndSunny and worked as a freelancer for various clients. Bachelors in Psychology & Masters in Business. Built and exited my first startup. Serial maker & doer - completed a mission to Make & Do 1 project every week for a year.
SENIOR DIGITAL & SOCIAL MEDIA STRATEGIST FOR TACO BELL | 2017 - 2018
Taco Bell was the top performing restaurant brand on social media in 2017.
Digital & social media strategy (Taco Bell) - Developed & supported strategy for a range of initiatives from
- product campaigns (i.e., Belluminati campaign for value menu),
- cultural moments (i.e., National Taco Day), to the ideation & launch of
- new innovations (i.e., Test Kitchen x Open Table, Weddings, Taco Mode x Lyft in 2017 + planning for 2018 ideas).
Annual Social Summit strategy (Taco Bell) - Led a Social Summit with Taco Bell clients across the marketing department team rethinking Taco Bell’s approach to social media and digital for 2018 onwards.
Great Machine Strategist (Var.) – Developed strategy & ran a client workshop for the first Great Machine project bringing creativity to artificial intelligence in the voice space.
Contributed to pitch & winning new business, + Nintendo work.
Organized & held monthly ‘Most inspiring work’ conversation with strategy department.
Build ‘Humans of Taco Bell’ booklet interviewing & photographing Taco Bell fans.
BRAND & SOCIAL MEDIA STRATEGIST FOR TARGET, CARL'S JR., & TRUTH | 2014 - 2017
72andSunny was #5 of Fast Company's Most Innovative Companies, Creativity Innovators of the Year & more.
Brand strategist - Developed brief & supported creatives for various projects from major broadcast tv, re-branding, all the way to digital or social media first campaigns
Social media strategist - Managed evergreen & campaign social
Culture expert - Conducted target audience deep dives, leveraging primary & secondary research in pursuit of brand implications .
CEO & FOUNDER | 2013 - 2014
YouFetch was a crowdsourced delivery service & mobile application. Think Uber for deliveries.
Product Management - Ideated, developed and launched of YouFetch.
Accelerator program - Participated in Blackstone Accelerator class
Exit Strategy - Exited the startup via a small sale/acquisition in 2014
FREELANCE STRATEGIST & CONSULTANT | 2014
Worked for multiple clients all while building my startup including:
Instabrand (MCN) – Creative strategy & content series ideation for clients
Top 10 Female Entrepreneur - Branding support & social media strategy consulting
Masters in Business - Innovation, Entrepreneurship & Management | 2013
1. The Best Overall Performance 2. Core Course and 3. the Business Plan Competition winner.
& Aberdeen Asset Management Consulting Case award.
B.A. in Psychology | 2008 - 2011
President of UNICEF at UCLA, Journalist and reporter for the Daily Bruin.
In 2016, I embarked on a challenge to make & do a project - tech, art & experiments - every week including:
I Can't Fucking Decide web app - A decision randomizer; was #2 on Product Hunt; 100K+ visitors
My own Personal Bot - A personal bot using Twilio API & Spreadsheet hack
Sarcastic chrome extension - A sarcastic chrome extension replacing 'Aleppo' with 'Denial'
Modern Daisies art - A mixed media culture reflection art series inspired by Czechoslovak 1960's film
iManifest - A booklet for self manifesting personal, professional, educational, and financial progress.
Marketing strategy - Brand, social media, digital, product & creative strategy.
Culture research - Primary & secondary target audience culture research
Brand audience photography – Primary target audience brand photography.
Startup / Product management - Ideation, wireframing, development
READING, WRITING & DRAWING
EQUESTRIANISM & YOGA
RANDOM THINGS I THINK ABOUT
THe 'Meta'. Eponyms. Micro-Biology. LIFE' IRL'. BOTS. BOTS. BOTS. Milestones per time. Habits. Creative technology. Situational factors. Degrees of separation. Missed connections. Luck. Human nature. Indecisiveness. Happiness. Success. Contagion. Hertzberg two factor theory. VR. 360. AUGMENTED REALITY. TRAVEL DESTINATIONS. ENVIRONMENT. Words like ‘if,’ and ‘just’. Internet slang. DEMOCRATIZATION. HUMAN RELATIONSHIPS. PSYCHOLOGY. HAPPINESS EQUATION. David & Goliath. Expressions and idioms. Close-ups. Synesthesia. Addiction. OUR SENSES. MICROCHIPS. Mental illness. SIMULATION THEORy. INFINITY AS VARIED OR REPETITIVE. Tip of the tongue effect. Willpower. Motivation. Loneliness. Modern art. Who I am & will be. Others.