NATIONAL TACO DAY (2017 & 2018)

National Taco Day falls on October 4th. But National Taco Day isn’t just your average internet holiday. It’s Taco Bell’s official holiday season, our Christmas, if you will. In 2017 and 2018, we didn’t just celebrate the day itself, but rather the delightful festive holiday season, including the ‘classic’ holiday tale of Glen & The Magic Taco, holiday traditions, gifts, and more.

BROADCAST

We shared with the world the classic tale of ‘Glen and the Magic Taco.’

TRADITIONS - HOLIDAY eCARDs

We gave fans a way to share custom National Taco Day holiday ecards with each other on social.

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360 SEARCH FOR EL CRUNCHO

We leveraged the 360 Facebook units in order to create an interactive social post where a user can scroll through the world of Glen and the Magic Taco.

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ETSY HOLIDAY SHOPPING GUIDE

We crafted a holiday shopping guide in partnership with Etsy and promoted it across our social channels.

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GIFTSET GIFTING

In 2018, we gave fans a way to buy each other the special, limited edition National Taco Day gift set box. Fans bought friends the gift set, and were able to send them an accompanying digital gift card via Instagram.

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