*Taco Bell was top performing restaurant brand on social media in 2017.
Digital & social media strategist
Developed & supported strategy for a range of initiatives from product campaigns (i.e., Belluminati campaign for re-launch of our value menu), cultural moments (i.e., National Taco Day), to the launch of new innovations (i.e., Test Kitchen x Open Table, Weddings, Taco Mode x Lyft.)
Led a Social Summit with Taco Bell clients across the marketing department team rethinking Taco Bell’s approach to social media and digital for 2018 onwards.
Spearheaded the briefing of and planning around a series of ‘whitespace’ innovations – the next TacoBot, or social/digital/tech firsts - to roll out throughout the course of 2018 & even 2019