Social & BRAND strategist, guy culture expert, talent strategy & casting
PROJECTS CONTRIBUTED TO:
+ General social & brand strategy
+ Target audience culture report
+ Weekly culture & industry newsletter
+ "NYC Pretzel Guys"
+ "Making 'Shine" + "Behind Bars" w/ Hayden Pannier
+ Door Dash X Carl's Jr partnership
+ "Chef Michael Voltaggio" & "Table Setting"
+ "Real Deal Holyfield" w/ 'Evander Holyfield'
+ "Save Dat Money" w/Lil Dicky
+ 72 And Sunny's Brand Incubator - "Best Day Ever" w/ Charlotte McKinney
+ "Better Bacon" menu rehaul social w/Harley Morenstein
MIDNIGHT MOONSHINE THICKBURGER
IT'S BORDERLINE ILLEGAL.
Carl's Jr partnered with legendary moonshine brand, Midnight Moonshine to the create an exclusive midnight moonshine glazed thick burger.. After tapping into the bootlegging & southern history of the moonshine glaze, we partnered one & only triple threat (actress, musician, model) talent Hayden Panettiere for our main spot and leaned into a 'behind bar' wordplay for our food focused hunger spot.
$4 REAL DEAL (W/HOLYFIELD)
It'S THE HEAVYWEIGHT CHAMPION OF DEALS
Last year was a battlefield of competitive deals in QSR. But while other deals touted quantity (10 nuggets) & choice (choose a sandwich!), we offered a bigger deal - one with two sandwiches - and everyone knows two is better than one. This is the champion of deals, no questions.
$4 REAL DEAL W/LIL DICKY
CRUSH YOUR HUNGER & SAVE DAT MONEY
With continued interest in $4 Real Deal and increasing competition in the market, we did a refresh on our Real Deal spot and who better to tap than guy culture influencer Lil Dick reputed for a zero compromise lifestyle and ''$ave Dat Money' to get people to realize this is the only deal that crushes that hunger for a ridiculously low price.
To accompany the spot, we created a series of outtakes that doubled as a video and were turned into gifs for social.
They were all ridiculous, but not as ridiculous as the real deal.